Blog

Just a little while longer and there won’t be any marketeers left… I speak to a lot of online markeeters in the automotive industry. Most of them are tired of hearing the excuses and the panic in the sales department at the end of every month. Too many sales managers don’t understand their own role […]

Research on 20,000 leads has no questions about when to follow up leads best! How many leads come in, when do they come in and what is the best time to call those leads? The answer is simple. The right time to follow up is: immediately, of course! Chances are that the customer is still […]

Leads were labeled as ‘not reached’ and an email is sent immediately just to meet the time limit. You get it: measuring just one KPI – the reaction time – and not measuring anything on the next conversion, makes measuring your success nothing but a joke. So there is no chance of success, at all, […]

Are you going to the NADA 2018 in Las Vegas? If you are going to the National Automobile Dealers Association (NADA) in Las Vegas this year, we would like to invite you for a breakfast session with me and my colleagues from Marktplaats. The session will take place on Friday, March 23, from 07:00 am […]

How do you deal with questions about the best price? In many of my seminars I do a short research a few days before the meeting. I try to find out how companies (unfortunately you cannot reach sellers directly via a portal) respond to a specific question from a consumer about a used stock car. […]

System makes lead monitoring easy and measurable for car dealers and OEM’s Calldrip Inc., the successful online lead tracking system for the automotive industry from the United States, is now also available for cardealers and importers(OEM) in the Netherlands and Belgium. The company signed an agreement with #DCDW, the company of Paul de Vries, that […]

The hardest lead of all? Only an e-mail address and no response! Logically, everyone prefers to score via an easy and quick lay-up than via a difficult three point. It is no different in car land. As a salesperson, you prefer to only have leads that include telephone number, name and address, postal code and […]

Nieuweautokopen.nl really stops… or not? Today is January 15th and that means that it is exactly three years ago that I sold my company Nieuweautokopen.nl to eBay, and therefore to Marktplaats. Until the takeover it was a turbulent trip with downs and a few small ups, and with the takeover that trip came to an […]

Facebook Messenger is the new e-mail Facebook is well known to everyone and most of us also have used the messaging service of Facebook, Messenger. On the desktop as part of the website, but on the smartphone Messenger has its own app as well. And with the knowledge that more than fifty percent of all […]