Blog

Leads alone say nothing at all… The right information can say a lot about the quality of marketing campaigns at car companies. The result of the investment is often black or white. Google Analytics is in itself a good referee that can show whether something works or not. But it is also immediately dangerous if […]

Cars.com offers more security to car buyers In the US, just like here in the Netherlands, they have a number of large car portals. Autotrader.com and Cars.com are important players who follow the market very closely. Cars.com has recently announced a new feature to offer buyers more security. Security, or the lack of it, has […]

New research shows that we may be leading traffic to the wrong landing page SRP = Search Result Page or the search results on your website or a portal VDP = Vehicle Detail Page or the product page of a relevant car Many car companies that advertise on sites such as Marktplaats, Gaspedaal and Google […]

Does the customer want real transparency or not? Last week, Autoscout24 launched the price comparator. An instrument that examines how the price relates to the competition for every car and adheres to a qualification. This qualification can range from a Top Offer to No Data. However, is this the right way to offer transparency to […]

Do you know who and why they call you? Research shows that more and more website visits come from the smartphone. This also increases the number of call leads that car dealers receive. Many car dealers do not seem to make optimal use of the call lead. The new service #DCDW Call Track Manager ensures structure and […]

Call tracking for car companies ended up in the second phase! #DCDW has, in association with its partner Adcalls, expanded the functionalities for Call Tracking. Call Tracking is already commonplace at Marktplaats, but now there are more and more dealers and car companies that choose to use Call Tracking for all their marketing channels. For […]

Some OEM’s destroy their sellers through passive leads… Differences between leads have always been there, and will always remain there. But what has changed is the attention from every layer in the automotive industry for (online) leads and their follow-up. It is often the case that the importers in general are not happy with the […]

Think about running a CCC / BDC based on KPIs With our knowledge and experience from the #DCDW Virtual BDC, we regularly exchange ideas with dealers who have their own Customer Contact Center (CCC) or Business Development Center (BDC). These are almost always professional and passionate dealers who want to get the most out of […]

5 tips for better conversion in telephone leads The most successful car sellers know: the very best lead with the most chance of a sale is the telephone lead. At the same time, it is not only the lead with the highest conversion, but also the lead that is most mistreated within our industry. With […]