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Online Rule 1: Call first, email second We all know that the salespersons that are most successful in following up online leads in the automotive industry do not mail the prospects, but they always call first. With calling alone you are not there yet. Why do you call? What can you expect and what do […]

Does the weather affect the search behavior online? The last weeks (June) were exceptionally good in terms of weather! Sunshine, blue sky, you would almost think of buying a convertible… But is the customer in the market for a convertible with this weather? At Marktplaats we have done a deep dive in the data and […]

Secure your website with a security certificate! Almost all websites start with http:// or https://. The difference is in the ‘s’: that website is secured with a so-called security certificate, an SSL. Such an SSL, or rather TLS, can be recognized by ‘https’ before the URL and is a technique whereby the connection between the […]

Conversion on sales calls should be at least 22% at car companies Most know by now: the sales call is the most important lead in the automotive industry when it comes to conversion. Because more than 50% of the internet use via the smartphone, more and more people will call, WhatsApp and mail. The saying […]

If you can’t call, you can always email (in the right way) The first rule in following up online leads is that you always have to try calling first. If you do not get a response, you can send an email. Keep in mind that mailing is not as effective nowadays as, for example, five […]

Your database is the gold mine in your dealer company How can you, as a dealer, use your database to sell more cars? One of the things you could do is send a DM or eDM to a certain part of your file to call the recipients right after. It sounds simple, but how do […]

Do you have an innovation budget? In 2017, marketing developments in the online automotive will be faster than in the previous years. We learn faster, better and can make increasingly beautiful things that do what they have to do: sell more cars! But do you use all the new possibilities? This is the question I […]

Do you really need a car portal or platform? And how do you calculate the value? Last week, I gave a presentation at Leaseplan with my friend Brian Pasch about online marketing in the automotive industry and how to deal with leads. Interesting subjects, of course, but it is even more interesting to be on […]

Are portals worth their money? Many car companies struggle with the question whether their investment in car portals is worthwhile. Determining the value of an investment is often difficult if you cannot or do not want to measure the whole funnel. Usually, reactions are made based on assumptions rather than on facts. Car companies often […]