Question: Is getting more leads really the best goal? Leads are actually just a starting point for a dialogue. At least that’s what I’ve been saying for years to anyone who wants to hear it. But is that really the case? Does the salesperson really want leads? When I ask them, they say NO. They […]

The highest quality visitors come from your organic search volume! (SEO) NOTE: Some dealers, unfortunately, are still buying their own name and paying Google and their ad agencies for the privilege of running those campaigns. If consumers are already searching for your business by name, why are you paying Google? This is just a personal […]

Why do we develop bad habits in good times? You’ve probably heard this saying before: a skipper who only sails with the wind is a less accomplished skipper than one who can stay on course when facing a headwind, or even a storm. This is no different in our industry. The COVID pandemic era has […]

Low inventory? Maybe it’s your own fault! We all know the struggle, inventory. Lately, I have spoken to many dealers and car companies who all have the same problem: too few used cars on their lots. The market has never been better in terms of sales but buying the used cars that you want can […]

The sales process should always follow this order: 1. Dialogue, 2. Appointment, and 3. Sale! I often ask car salespeople what their goals are when it comes to lead follow-up. Do you want to start a dialogue? Are you looking for information about the trade-in car? OR Do you want to avoid following up on […]

Car shoppers need answers to their car-buying questions, but their outreach changing. But the shopping mentality has now shifted dramatically, and online shopping has heightened out of necessity. In recent weeks, lifestyles and expectations been impacted dramatically by the pandemic. The car industry is reeling from the challenges created by the coronavirus and is looking […]

Name recognition is a currency Brand dealers and independent car companies can bring in visitors to their digital website showroom through various avenues. Advertisements are the historical fallback position, but dealers also use Google Ads, portals, local media, and regional radio. All of these advertising channels have one thing in common: they cost money and […]

Difference in http and https website destroys your insight into your marketing investments as a car company! Many of today’s conversations and discussions concern the value of portals. These conversations are so persistent that BOVAG thought it was time to come up with their own portal. That should become a portal that should be of […]

The speed of lead follow-up is important, but the it’s the quality that really matters! The clock is the most common unit of measurement for OEM’s to check the lead follow-up at their dealers. But is that the right measurement method? Of course, a fast follow-up is important, but the conversion is actually even more […]

The difference between good and bad photos on Marktplaats Nice (little) research about good and bad photos on Marktplaats. Recently, dealers and car companies have invested more than ever in photo studios and other hardware to make even better pictures of their cars. For example, beautiful 360 degree views are no longer an exception. The […]