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At Ligier Store Doesburg – Experience Center, our motto is ‘Online first, offline second!’ This means that, as a new dealer without a database, customer base, or history, we are fully aware that we need to actively seek out every new customer. We do this completely online! We use online marketing via Google Ads, TikTok Ads, portals like Marktplaats, and many more. We have to; we must be active online first to even get a chance offline.

I am not always right when it comes to following up on online leads. There are different ways and mindsets that can be successful when following up leads. Especially in recent years, when demand exceeded supply, you could sell cars with almost any approach.

There are few URL clicks as valuable as those coming from a portal. It is therefore striking that only Marktplaats and AutoTrack offer visitors the option to click directly from the VDP page to the advertiser’s website. On AutoScout24, the option exists but is hidden on the business page. On ViaBOVAG, the click-through option is entirely missing (see ViaBOVAG’s response later in this article).

You can only win offline if you first win online! As a Ligier dealer and owner of Ligier Store Doesburg – Experience Center, I can say from personal experience: if you don’t win online, you’ll never be successful offline. Our focus on a fully digital sales strategy has helped us reach the top, with no […]

Last Saturday wasn’t my best day; I had a bit of a rough start… 😬.
The entire week, I was plagued by a bothersome gout attack, and on Saturday, it was so bad that I could barely walk. So, I called Gerard to say I, unfortunately, couldn’t come to help at the Ligier Store Doesburg – Experience Center. However, after sitting on the couch for a few hours, I started to feel a bit better. And let’s be honest: sitting on the couch on a Saturday morning isn’t exactly exciting, so I decided to go to the store anyway.

With amazement, I watched the interview of Elon Musk and Donald Trump on X. An unfortunate engagement, I think, that does Tesla no good. I remember it like it was yesterday: years ago, I did an interview with a blog that wanted to popularize EV driving. They were shocked by my statement that I found a Tesla to be an immoral car. I didn’t think that because of the car or the technology, but because of all the subsidies at the time. No additional tax, KIA, MIA, and what other financial incentives there were. Moreover, the car even came with free charging. You were practically a loser if you didn’t buy a Tesla…

Consistently hiring new employees, even when you don’t immediately need them, is necessary for many dealership companies. And yet, in practice, this rarely happens. This week, I recorded a video for a friend who owns a dealership to help him recruit two sales managers. It’s not really my job, but with my network, I might […]

The past few weeks have been dedicated to optimizing our virtual assistant Alice, which we developed at #DCDW for use on Marktplaats and with Marktplaats leads. The development was carried out in collaboration with AutoChat, making it a true partnership between #DCDW, with all its knowledge of lead follow-up, and AutoChat, the AI specialist in the automotive sector.

Many car brands generate leads for new cars that are in stock or available for order. This is great, relevant, and relatively easy to convert into good conversations, appointments, and eventually sales. However, many brands also generate leads for new models that have yet to be introduced in our country, even though the car has already been presented worldwide and a lot of information is available online. The brand wants to capitalize on that global interest in the local market.

Many car brands generate leads for new cars that are in stock or available for order. This is great, relevant, and relatively easy to convert into good conversations, appointments, and eventually sales. However, many brands also generate leads for new models that have yet to be introduced in our country, even though the car has already been presented worldwide and a lot of information is available online. The brand wants to capitalize on that global interest in the local market.