#DCDW Call Track Manager provides insight into origin and success of call leads11 februari 2018, Paul
Do you know who and why they call you?
Research shows that more and more website visits come from the smartphone. This also increases the number of call leads that car dealers receive. Many car dealers do not seem to make optimal use of the call lead.
The new service #DCDW Call Track Manager ensures structure and adequate follow-up of call leads and therefore maximum efficiency.
Tracking your calls to sales
The Call Track Manager of #DCDW is an extremely useful tool for the company that wants to get the most out of its call leads. The origin, the duration of the conversation and by whom the call is answered: all data is transparent. And if an incoming sales call cannot be answered, the BDC of #DCDW will follow-up the opportunity quickly and professionally.
Call Track Manager has more to offer. There is also the possibility to have all the conversations listened back to and be analyzed. The Quality Managers of #DCDW assess the dialogue between the seller and the potential customer and provide a report with an analysis and recommendations. These recommendations can be implemented according to a predetermined process, which is extremely useful if, for example, the result of the conversation leaves something to be desired.
Leads are wasted
This way leads that were considered lost can still lead to success. And so the return on the marketing efforts is ultimately higher and it is easier to see whether the same marketing efforts are useful at all. The Call Track Manager is an ideal starting point for car dealers to get the most out of every lead, and especially to improve.
Investing in call lead follow-up is not a waste of money. The call lead is extremely important. Nieuweautokopen.nl, once the first car shop in the Netherlands, has investigated this. Seventy percent of customers who call for information buy a car somewhere within two weeks. And of the hundred call leads, 22 percent can be converted into a sale. For car companies, it is therefore important to handle all call leads very carefully because more than a fifth leads to success: a sale. The Call Track Manager helps you with this.
About Paul de Vries
Paul de Vries became a Key Automotive Spokesperson at eBay (Marktplaats) after selling Nieuweautokopen.nl to eBay back in 2015. Paul is the founder and CEO of the #DCDW Academy and the presenter of the #DCDW Podcast. He is also a by dealers and importers frequently asked speaker in the online automotive industry. Paul is the winner of the prestigious Lighthouse Award 2016 in the U.S.! `Lead the Way op de digitale snelweg’ is Paul’s new book, which can be used as a guide in the online automotive industry. More information is available at: DCDW.nl.