Why Calldrip Is Essential!

As 2025 approaches, I can’t help but look back nostalgically to 2018! That was the year I first met Forest Ward and Koby Jackson from Calldrip. It was in Amsterdam, at Marktplaats. As Marktplaats’s automotive spokesperson at the time, I scheduled all my #DCDW meetings there. It made the Marktplaats office feel like my own, sparing me from having to mention that our actual office was located in Gerben’s attic…

During that first meeting, there was an instant professional connection, but I was especially impressed by the solutions they offered: a rapid response tool that sped up lead follow-up. It transformed an online lead, typically silent, into an audible—sometimes annoyingly persistent—phone call. If the salesperson answered quickly, they were instantly connected with the consumer at the peak of their interest!

Seven Years Later

Seven years later, we are working with Calldrip alongside more than 550 dealers (rooftops) across six countries, and we’re part of various OEM programs both locally and internationally! Brands like Toyota, Lexus, Nissan, Kia, and Hyundai have truly embraced the importance of fast lead follow-up. They want leads to be addressed promptly by the most qualified person for the job: the salesperson within their dealer organization.

With the development of AI, the next phase has arrived. We can now support not only the first call but also the second, third, or even fourth call attempt through “click to call.” UnameIT facilitates this for our mutual clients. Thanks to AI scoring, we can immediately provide all summaries and display them on a timeline. This is practical: salespeople don’t need to create reports, and managers receive unbiased summaries.

Better Support – Teaching Moments

To further assist salespeople, we’ve now added “Teaching Moments” to every call. These are emailed to the salesperson after each conversation. The Teaching Moments include constructive arguments to improve future calls or simply acknowledge when a call was excellent and well-handled! All these services aim to optimize lead follow-up.

That’s why it’s disappointing that the recent CX Awards highlighted that dealers using Calldrip are among the top performers in lead follow-up. However, if the first call doesn’t result in a connection, the salesperson must make that second, third, or even fourth attempt. It’s unacceptable that 50% of our mystery research inquiries go unanswered after the first attempt! Today, as the market becomes tougher, customers shouldn’t have to prove they want to become customers. It’s up to the salesperson to show they’re excited to have them!

It simply cannot be that 50% of our mystery research inquiries go unanswered after the first attempt!
As powerful and impressive as I find the Calldrip platform, if salespeople and managers believe that potential buyers must prove themselves instead of fighting for those new customers, no tool will generate more sales. Ultimately, the salesperson remains the most crucial tool for success!